By: Richard Bouchez Posted: Thursday, April 17th, 2014
Own Your Own Web Video Platform Hosting Sharing

If you have videos, you have lots of video hosting choices. Why host your videos with EZWebPlayer’s White Label Custom service? The SIMPLE answer is that hosting your videos with White Label Custom makes it look like YOU OWN YOUR OWN VIDEO PLATFORM. Your name, brand, logo, identity is everywhere…and no third party host or player name, brand, or logo appears anywhere. And owning your own platform (or giving the appearance that you do) is a big boost to your corporate credibility: any company that owns its own video platform is a serious player. Brand EVERYTHING with your company name
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By: Richard Bouchez Posted: Thursday, March 27th, 2014
real people trend in video marketing

So what’s the latest video trend web video marketers are flocking too? If you guessed “Pranking” or “Adver-pranking” you were close … the growing trend no one is talking about is “Real People. ” Movie studios, big brands and even podcasters are showcasing real people doing real things. Whether they’re being scared, funny or revealing – real people doing real things on video are everywhere! And it’s more than cats, kids and customer testimonials. Perhaps you saw Jeff Gordon’s car salesman prank (below)? Maybe you’ve seen the latest bus stop viral video where unsuspecting folks suddenly see the unbelievable. Everyone’s jumping on
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By: Richard Bouchez Posted: Thursday, March 6th, 2014
no self video hosting solutions

We’ve been searching the web for “Where should I host my web video?” …the answers we found were surprising and disappointing. Most take a technical approach to answering the question, such as 10 Reasons Why You Should Never Host Your Own Videos which offers a couple of good reasons you should avoid self-hosting such as… Server Bandwidth Slow-Loading Video or Unexpected Pauses During Playback Hope you like converting videos. A lot. We agree! Avoid self-hosting unless you’re super tech savvy & have a dedicated IT department. Others, such as Creative Internet Design’s Should I Host My Videos on Youtube or Stream Them From
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By: Richard Bouchez Posted: Thursday, February 20th, 2014
device close up image

We’ve been posting a lot about mobile lately – especially since global web traffic surpassed 50% and is estimated to jump to 70% in 5 years (Mobile Data and Web Video) – so we thought we’d get back to basics for a quick post and remind folks that being mobile ready isn’t just about transcoding, it’s also about creating videos viewers can see, hear and “get” on the small screen. Optimize Web Videos for Mobile Tighten Up For headshots this may mean using tighter shots, you still want a variety, but fewer tighter shots and more close-ups will work better
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By: Richard Bouchez Posted: Thursday, February 6th, 2014

Google, Facebook and others, are all-in on mobile … so, of course you can understand why the team here at EZWebPlayer is “Leaning-in” to mobile web video as well. But, that didn’t stop Cisco from shocking us in their annual Mobile Data Traffic Forecast Update 2013 – 2018 … sure the title is so dry, if whispered, it could lull a hyper active badger to sleep, but I assure you, this is 70 pages of pure mobile information gold. The good new, is it’s packed with skim-able charts and we already read it for you. Some highlights below… 5 years in mobile
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By: Richard Bouchez Posted: Thursday, January 30th, 2014
digital habits

The folks at Yahoo! Advertising were nice enough to survey 1,775 consumers ages 16-44, who watch online video at least several times a week, about what they watch and how they found it. Even if your audience doesn’t match this group perfectly, there are definitely nuggets worth filing away and others worth acting on… Key take-a-ways for web video marketers include: Top 12 digital daily habits – what you’re digital marketing & content is competing against! Slide 3 REM model – Rational Emotional Meaningful. Apply this model to your video strategy, better yet, create your videos with this template in mind!
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By: Richard Bouchez Posted: Thursday, January 23rd, 2014

There are a ton of online video resources out there and, luckily for us, some the newest coolest tools are all packaged up and ready for you to check out in this downloadable Slideshare…   9 Video Marketing Tools for Marketers from Hope that helps! -Richard @richardbouchez Read EZWebPlayer customer testimonials ADD A YOUTUBE-like CHANNEL TO YOUR WEBSITE! Try it for Yourself FREE What to read next: YouTube Changes, Evolution & What Video Marketers Can Do About It  

By: Richard Bouchez Posted: Thursday, January 16th, 2014

“Welcome to the age of the customer” Everyone’s got a top 10 list for the new year, but the most profound “futurism” I’ve run across is this Competitive Strategy In The Age Of The Customer study – it blew me away! I really don’t want to highlight too many points from it, because it really is a compelling read, but here are a couple snippets and some thoughts on the importance of Web Videos and how you can use them to empower and connect with customers… Customer power drives This disruption Here’s one thing you can now count on: Technology-fueled customer-led disruption will continue to
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By: Richard Bouchez Posted: Thursday, January 9th, 2014
web video trends 2014

To kick off 2014, we’re looking at 2 spaces web video marketers should keep a close eye on – Social Video & Most Shared Videos. There’s no better way to improve than to learn then from the best! ADVERTISING Unruly released its Top Ten Social Video Trends for 2014 on Friday, and COO Sarah Wood provided a few insights on the top picks: 1. New tools will emerge to help real-time marketers become more ‘agile’ “More brands [will] become newsrooms for their niche. It will lead to greater investment in content discovery, content curation and content creation as brands vie with each other for consumers’ share of
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By: Richard Bouchez Posted: Thursday, December 19th, 2013
YouTube Buffering

We’ve all heard the frustrations marketers have with web video on free players, like YouTube & Vimeo, from the business side – complaints like lack of page customization, ads over videos, etc., but now we get to hear the issues from the consumer side and it’s not good. A fellow premium cloud provider surveyed 1,200 consumers who watch online video at least twice a month and here’s what they found… 75 percent of consumers report experiencing some buffering and freezing when trying to access video content on YouTube. 33 percent of online video viewers who watch content via YouTube report that they
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