Some things about business and commerce are basic elements of doing business, and web video management is no different. One of the most important tools of business requires identity branding. Look at every successful business in western culture and you’ll notice that they brand everything. Every asset that you publish should have the capability for branding under your identity and nobody else’s. When you publish your video or live stream on The Web through EZWebPlayer, it does not become an EZWebPlayer asset, it remains yours. Our philosophy is that if you are paying for the web real estate, you should in affect own that piece of cyber real estate, just like your office, the signage on the side of your truck, and the product labels on your physical products.