Web video tools specific to leveraging your viewers’ time while they watch your videos
Video advertising = $
Pre and Post Roll
Short videos that either lead the feature video or follow it, with important short bites of high level information.
Graphics Layers (images and/or words) that show up where you want during video play, and lead to your inserted URL.
Freeze Last Frame
End-of-video frames that carry contact, branding, logo or phone number and ordering info. Don’t fade to black at the end of your video; create the last frame on which you want to freeze.
Web Video SEO Packaging
Search Engine Optimization rule #1, proper titling to support easier search engine high rankings.
Titling is the SEO thesis statement for the rest of the video page. Search engines look for titles, sub titles (when present) and supporting text. Videos are, in essence, invisible to relevance search engines. No text surrounding your video? Search engines find little to nothing to rank for that entire post.
The text describing the high points of your video content supports the titling for which search engines are looking.
A dedicated SEO Tag Text Field allows you to enter formal search terms. This is also a MUST DO for page rankings and should match your Google Analytics campaigns. But, search terms also work with all search engines whether or not you have a Google account.
Video Landing Pages
These stand-alone video pages are SEO magnets. They scream out to all search engines, not just Google, “Hey, look at me! I fulfill all of your best directions. I am a page ranker of the highest degree! These are the droids you are looking for.”
Providing the background workings that do the heavy lifting of a video sitemap for each video, channel and video landing page is part of our secret sauce that sets us apart from other web video hosts. The site map actually does much of the relevance mapping for the search engine spiders and hands them your relevance on a silver platter. It’s the icing on the cake for page ranking.
As a matter of fact, the only way one of our properly utilized and deployed SEO packages would NOT get ranked well is if you were deliberately promoting something for which nobody was searching. Example: “How to burn tires in your back yard within the city limits.” Since virtually nobody searches for that subject, you could do all you wanted towards building a high search engine ranking and would never be able to stay high up for more than a few days because nobody searches for that subject in large enough numbers. It is true that you would have zero competition on the SEO terms, but the one main thing that SEO rules ALWAYS require is natural searches from real entries. Burning tires in your back yard is illegal, produces black billowy smoke, is stinky, and ends up with law suits and an empty neighborhood. Thus, not many searches. Unless, of course, your video of burning tires went naturally viral.
At-a-glance data is handed to you immediately upon login to your EZWebPlayer dashboard every time. This data is paramount for not only your own video campaigns, but for any customers you may be serving.
This dashboard is a gateway to remind you of what’s important. Handing your customers proof that you are making a difference is like writing yourself next month’s paycheck.
Knowing how your market is reacting to your video assets is not just useful, it is the other entire half of utilizing video. After you create, upload and share your video, you MUST then be aware of how it is being received. Otherwise, it’s not marketing, it’s just guessing.
The EZWebPlayer Analytics Module tracks and reports continuously on each video.
Your CtAs (Call-to-Action / Advertising) are also tracked. Every view and click.
Insert a CtA pre-roll in front of your feature video. Check back the next day, week, month, or year to see how it’s being watched or clicked on.
The same for a clickable pop-up that leads to your ordering page or scheduling form URL. Check back to see how often it was clicked on. Make changes to see if you can up the results.
How do you know to make changes if you do not have this vital market data?
Campaign Tracking — A/B Testing
When you have a CtA attached to a video, you have created a specific campaign module that needs tracking. Your individual videos will do better with a specific CtA match-up than they will with others. Mixing them up and trying different combinations will give you more data: thus better overall results.
This is called A/B Testing. Run two sets simultaneously or one set at a time, changing in between Analytics checks. For even better learning results, only make one change at a time to learn what your viewers respond to.