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Posts Tagged ‘using video effects’
By: rbouchez | Posted: Tuesday, March 22nd, 2011
*We’re all about helping you improve your web videos & we’d like to highlight more great resources like this one – if you have suggestions, please add them to the comments or hit us up on Twitter!
Whether you’re a home builder or not, I highly recommend Three Proven YouTube Strategies for Homebuilders on The Armory Blog by Brendan Miller. He asks the question “Can YouTube be used as a marketing and lead generation tool instead of just a sales tool for builders?” and you should be asking the same for your business, blog, brand, etc.
On his list of suggestions (see article for details):
1) Create a contest
2) Do Something Outrageous With Your Product
3) Be A Thought Leader
Fortunately his advice doesn’t just apply to Youtube and it doesn’t just apply to home builders either. No matter where you’re posting videos whether you’re a real estate agent, restaurant owner or even if you’ve started a new business using a Bedazzler, you should do more than take notes, take action!
As a side note, it’s worth mentioning that while he searched for “Home Builder” on Youtube to see what surfaced, you should put serious thought into how you’re customers and potential customers would search for your product. The best way to figure that out is to ask them directly, so begin connecting with them on Twitter, Facebook & Linkedin!
Thanks for stopping by!
Social Media Specialist for EZWebplayer.com
*Adapted from original post at www.InovediaMarketing.com
By: rbouchez | Posted: Wednesday, October 27th, 2010
Web Video Post Production Editing; Are you ripping through your editing software trying to meet a deadline and wished you didn’t have to keep going back to the special effects preset folder to grab the same transitions over and over? Click, open, scroll, click, drag, customize. Save. Click, open, scroll, click, drag, customize. Save. Click, open, scroll, click, drag, customize. Oh this is silly.
Just create a custom bin. Then, after you drag the special transitions and effects into the custom bin, it’s just, drag, customize, save.
No more searching. All of the effects and transitions for this production are all in one folder.
By Stu Marks: Chicago Area Media Designer & video consultant.
Special Effects Links worth checking out:
1. Add ons, Downloads, and Updates – Windows Movie Maker 2
2. Web Video Special Effects for Beginners: What is Keying?
3. Web Video Quick Tips #1: Using Effects
Flickr Photos credits:
Wrap-up – 313/365 By tranchis
IMG_5741 By Dave Malkoff
By: rbouchez | Posted: Thursday, October 21st, 2010
Need a writer? Choose one who is already swimming in the pond of your content need. Google the video script topics and start reading and watching what is already out there. Find out who wrote it and hire them. One of our best writers isn’t even on staff. We hired him just the way I’m suggesting. Steve Edwards (the east coast one, not the other one) is famous for the DR Outdoor Power Commercials among many projects, but he does a lot for us that ends up being tweaked by me and others for our final video projects. I collaborate with him and he helps keep me on track with keywords and thoughts that he knows will deliver the goods. Use well honed experience in key positions of your project and your project will deliver the goods.
By Stu Marks: Chicago Area Media Designer & video consultant.
Writing Links worth checking out:
-
How To Write A How-To – Knowledge Hound
-
Writing Tips – General
-
Web Video Quick Tips #6: Amazing Scripts in 3 steps
-
Web Video Quick Tips #5: Writing 101 for Video
Flickr Photos credits:
pen in macro by athena.
Cat attack pen by Gage Skidmore
By: rbouchez | Posted: Thursday, September 30th, 2010
*Please note: If you follow these steps in order your embeded web videos will improve dramatically!
Step 1: Facts
Simple enough right? Just get together all the absolutely necessary information and jot it down. If you’re writing for someone else, get their buy-in on this list before you go into production. Finding video you never shot in the first place is never an easy task!
Step 2: Tone (or personality)
Once you have the facts laid out, you can begin tying them all together and adding your call to action (for example). This is where the finding the tone of your script is key… I like to brainstorm one-liners and then, later when I have enough material, I go back and begin crafting the actual script.
Step 3: DELETE
The goal of any video editor ALL THE TIME is to get an audio track that’s considerably shorter than the total video length. A rushed announcer is a useless one! You can always fill in audio gaps (relatively speaking) with sound effects or whatever.
Unofficial Step 4: 2nd Opinion!
The important question for a 2nd opinion-ator is “Do you get it?” The reason this step is unofficial is because only you have the full video vision! Unless you’ve really laid this out for someone, they’re not going to be much help.
Thanks for stopping by!
@richardbouchez, Social Media Specialist for EZWebplayer.com
Writing Links worth checking out:
- How To Write A How-To – Knowledge Hound
- Writing Tips – General
- Hints, Tips, & Tricks (for voice-over scripts) – Ian Alexander
Flickr Photos credits:
Beware Steps By nualabugeye
Cat attack pen By La_Babi
By: rbouchez | Posted: Wednesday, September 22nd, 2010
Web Videos with a compelling call to action are created by following the Golden Advertising Writer’s Format; Tell them what you’re going to tell them, tell them, then tell them what you told them. EXAMPLE;
Your State Fair is here. Don’t miss the 1965 Oregon State Fair. See the 75-foot Oregon Flame, and the new Atomic Display. Bring the entire family to the Oregon State Fair Grounds in Salem, starting this Friday evening; doors open at 6pm.
Use the Golden Format, and you will be dipping in to a tool so old school, that it was probably used by Noah.
By Stu Marks: Chicago Area Media Designer & video consultant.
Writing Links worth checking out:
- How To Write A How-To – Knowledge Hound
- Writing Tips – General
- Hints, Tips, & Tricks (for voice-over scripts) – Ian Alexander
Flickr Photos credits:
Ball point pen in macro by Tom Ba.
Cat attack pen By magols
By: rbouchez | Posted: Wednesday, September 15th, 2010
When mixing dialogue with a music bed under, a good rule of thumb is; if you can’t hear the words, nobody else will either. Don’t make the mistake of LA and New York mixers, be more like a Nashville audio mixer and your words will be clearer. Business and training videos are useless without understandable dialogue. Miss one word, and the whole concept could be out the door. Not so with rock music apparently.
By Stu Marks: Chicago Area Media Designer & video consultant.
Audio Mixing Links worth checking out:
- How to Mix Audio and FX Levels in Pro Tools | eHow.com
- Multitrack Music Recording Software – Free Download
- The Perfect Mix: with notes on Mastering Audio
Flickr Photos credits:
Audio Board By fensterbme Bryan Fenstermacher
Cat on Audio Board by Mourner
By: rbouchez | Posted: Wednesday, September 8th, 2010
Better to over-dress than under!
When appearing in a web video for public and commercial consumption, choose attire appropriate for the highest social level targeted. Suit and tie, just sport jacket, or chinos and polo. Regardless of modern attempts to lower standards in American business concepts, professionalism still matters and gets the best results. Take the high road and you’ll never go wrong.
And remember, web videos are like civil servants; they last forever.
By Stu Marks: Chicago Area Media Designer & video consultant.
Special Effects Links worth checking out:
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How to Dress for a TV Appearance
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How to Dress Professionally When Casual Dress Is Your Norm
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What To Wear On TV
Flickr Photos credits:
Job interview By quinn.anya
Samantha’s big solo by Puff’s Daddy’s photostream
By: rbouchez | Posted: Wednesday, September 1st, 2010
If you’re going to interview an expert, or anyone really, for video on your website DON’T try to “wing it!”
Even well prepared pros end up wishing they would have asked a couple of different questions, so even if you’re short on prep time make sure you jot down all the questions you need answered before you begin. During the interview you’ll have plenty of other things to think about, like background noise and whether or not you’re getting sound bytes you can actually use. Once you get the questions you need answered out of the way you can get more creative, ask hardball questions or whatever.
Now the “trick” part… at the end of the interview make sure you have all of your questions answered and, if you have time, start over! That’s right, go back to your notes and ask your victim… sorry… your subject… to answer those questions again. Because they’ve already put thought into the answers and they are now comfortable on camera, this time around you should (almost) be guaranteed great responses!
Thanks for stopping by!
Social Media Specialist for EZWebplayer.com
How to Conduct Interviews
related links worth checking out:
1. General Guidelines for Conducting Interviews
2. SNN Newsroom – Reporters Toolbox – Doing a video interview
3. Filming Video Interviews – Lighting Tips & Techniques
Flickr Photos credits:
Magneto interview by scragz
Gatto Mimmo concede un’intervista by Maccio Capatonda
By: rbouchez | Posted: Tuesday, August 31st, 2010
It’s no secret anyone can create & upload web video to their site, Youtube or other sites easily, but that doesn’t mean it’s a good idea. Here are 3 key points to consider to help keep your videos fresh, interesting and effective followed by a great discussion by some of the pros on creating videos for business.
Don’t ONLY create videos to increase your chances of being found. Have specific business objectives (a strategy) in addition to SEO such as:
- Improve your customer service by posting how to videos.
- Added value to current clients with “tips” videos.
- Go viral – worth mentioning because, while getting millions of views on Youtube is possible, it’s really a practical goal.
- Stay on brand. “Premiere” products will want to pay special attention to quality and serious brand will have to avoid silly or tacky subjects.
- How many can you make? Creating videos takes time! Try to create a system where you shoot a couple at once so you can post them over time or get into the habit of shooting quick videos throughout your week. This will help you keep your content fresh and new!
Check out this podcast! Starting at 45min 15seconds begins a great discussion of how different businesses can use video. This is also a great example of the discussion every business owner should be having before they start producing videos for their business!
TWIM (This Week In Media) is a podcast that focuses on the present and future of web video from tv shows, to movies and even how businesses are using web video for self promotion.
Thanks for stopping by!
By: stu | Posted: Wednesday, August 25th, 2010
Beware the Dreaded Fracta-Kaliede-star Wipe!
When editing videos to upload to your website, or any videos really, use FX sparingly. Less is more in the world of classy web videos. Special Effects should have a logical reason for movement, direction, timing and type. Many common FX are included in quick-use defaults within better editing suites like the Adobe CS series.
Special Effects Links worth checking out:
1. Add ons, Downloads, and Updates – Windows Movie Maker 2
2. Pinnacle VideoSpin 2.0.0.669 – free – mix videos & photos in a snap
3. Adobe Featured Products Downloads
We recommend www.EZWebPlayer.com.
Flickr Photos credits:
On the 7th Day by PLUM…..2 Spoos and a Weim
Special Effects by Thomas Hawk
