Posts Tagged ‘upload videos to web’


By: rbouchez | Posted: Thursday, October 27th, 2011

Come see us at booth #67, November 8 and 9 at the Hyatt Regency Century Plaza in Los Angeles, until then you can check out Streaming Media West at www.streamingmedia.com and we’ll see you at the show!

Thanks from your EZWebPlayer Customer Support Team!

Streaming Media West

 

 


By: stu | Posted: Thursday, September 1st, 2011

Fact #8  A Video Success Checklist that Works

 

Here are time-proven “musts” to make your next video (or your very first video) a sales success:

video on your website

• Be straight-up and honest. Show and tell about your product or service in real terms. Enthusiasm is fine but exaggeration will come back and bite you.

• Tell your customer “what’s in it for me.” Make it clear what problem your product overcomes…how buyers benefit…what they’ll get out of it.

• Highlight your USPs (unique selling points). Be sure to emphasize the specific things that make your product or service uniquely different and better than other, similar products.

• Tell viewers what you’re going to tell them…then tell them…then tell them what you just told them. Repeating your message at the beginning, middle, and end of your video presentation.

• Put your videos on your website. They become your 24-hour, 7-day sales force.

• Help your videos go viral. Just putting them on your website doesn’t mean they’ll get viewed. Post them on social networks your customers visit. Use strategic tagging and linking. And ALWAYS have a link that says, “E-mail this video to a friend!”

 

Have a video that you want to share now? Click on the “Sign Up Now“, or “Try it Freebuttons.

 

Clint Pollock
President
The Non-Tech solution to putting videos online
www.EZWebPlayer.com
Connect with us on LinkedIn
Get daily tips on creating & uploading videos!
Just click here for our Facebook or follow us on Twitter!

 

For more How To tips on Video On Your Web Site, under real business conditions, check these links;

 



By: stu | Posted: Tuesday, August 30th, 2011

Fact #7 Video is Today’s Most Successful Sales Medium

 

5 Key Reasons Video is Today’s Most Successful Sales Medium

1. Video has the selling power of a personal sales presentation and the repeatability inherent in electronic media — make a video once and you can show it to hundreds, thousands, or millions of viewers.

 

2. You can demonstrate, educate, motivate, and captivate using video.

 

3. Video is extremely “watchable,” with sights, sounds, action, and drama. It’s entertaining, informational, and enjoyable.

 

4. While you’re in charge of content and message, the viewer is in charge of how and when he or she will watch it. That reduces the intimidation many consumers feel in a one-on-one sales situation…so the buying decision is made more easily.

 

5. And video is affordable. Production costs are lower than ever. And video distribution is today’s greatest marketing bargain: an online video can be seen by millions of visitors to your website for as little as $1 a day in hosting fees.

 

Have a video that you want to share now? Click on the “Sign Up Now“, or “Try it Freebuttons.

 

Clint Pollock
President
The Non-Tech solution to putting videos online
www.EZWebPlayer.com
Connect with us on LinkedIn
Get daily tips on creating & uploading videos!
Just click here for our Facebook or follow us on Twitter!

 

For more How To tips on Video On Your Web Site, under real business conditions, check these links;

 


By: stu | Posted: Thursday, August 18th, 2011

Fact 5. Video is NOT expensive

Contrary to what many believe, web video is affordable and getting more so every day. One reason is that video gains more sales than print. Another reason is rising printing and postage costs: duplicating and mailing your sales materials on CD is significantly cheaper than printing and mailing a full catalog. And online video eliminates printing and mailing altogether! You can have your video on your website for as little as 25 cents a day in hosting fees!
Video production costs vary widely, depending on product, video quality, length, special effects, and so on. As a rule of thumb, you can estimate video costs between $1,000 and $2,000 per minute of finished video.
In this climate, advertising and sales managers are working together to get more advertising bang for their buck; and they are turning more and more to video and specifically web video. This is because, beginning with the *education community, it has long been known that the connection between video and a human viewer is much more direct than print. But video became more affordable, commercial TV was the only way to utilize video to the masses. Not so anymore. The advent of web videos coupled with the proliferation of web access to enough of the buying public has created a promotional video juggernaut.
Have a video that you want to share now? Click on the “Sign Up Now“, or “Try it Freebuttons.
Clint Pollock
President
The Non-Tech solution to putting videos online
www.EZWebPlayer.com
Connect with us on LinkedIn
Get daily tips on creating & uploading videos!
Just click here for our Facebook or follow us on Twitter!
Resources:
*Article on effectiveness of Video in the EDU realm; The International Review of Research in Open and Distance Learning

By: stu | Posted: Thursday, August 4th, 2011

Fact 4. Video Supports ALL Selling Venues

Web Video on Your Site for Online Sales
Online — If all online video did was make your website look good, that would be plenty. But online video is proven to increase sales as much as 30% over “static” websites.

 

Social Marketing Sales
Social – get your video onto your Facebook account and stay in front of your customers regularly.

 

Video on Mobile
Mobile – watching video on your mobile phone is becoming much more popular, make sure you choose a online video platform that supports mobile video.

 

 

 

Salesman with Video
Live Salesman — Video’s a great way to show your customer exactly what you’re talking about in a live presentation. You can even put it in your showroom and loop the video.

 

Tradeshow Video
Trade Show — How do you get noticed in a trade show environment when EVERYONE is trying to get noticed? Put a DVD player and TV monitor in your booth and show your product in action.

 

Email Video
E-Mail — Up until recently, sending videos to customers meant duplicating, packing, and mailing disks. Today, you can simply e-mail your customers LINKS to where they can watch your video online. No duplication, packing, mailing, handling, or postage!

 

Direct Mail Video Link
Direct Mail — Many companies have a strong direct mail marketing program and send out catalogs and info packs continuously. Our clients have seen marked increases in sales when they also include a product-and-benefit oriented video on CD or DVD.
Add-on Sales Video Premium
Premiums — Videos can be value-adding purchase incentives – buy now and get a free video.

 

Instructional Video
Instructions/Information — Are you still printing owners manuals? Many companies are turning to video as the best way to show new buyers how to assemble or use their products.

 

 

 

Have a video that you want to share now? Click on the “Sign Up Now“, or “Try it Freebuttons.

 

Clint Pollock
President
The Non-Tech solution to putting videos online
www.EZWebPlayer.com
Connect with us on LinkedIn
Get daily tips on creating & uploading videos!
Just click here for our Facebook or follow us on Twitter!

 

For more How To tips on Video On Your Web Site, under real business conditions, check these links;

 


By: stu | Posted: Tuesday, July 5th, 2011
Video on your website
Makes no difference what product or service you offer; sports fishing, video production, cheese making, firearms, auto service, furniture selling, real estate. You are dealing with new advertising media. After your small business has gone through all of the How-To’s you can find to engage in the new social media marketing craze, just to keep up with the competition, when all is said and done, your most powerful tool is still simply telling what you know directly to your market.
Marketers, scriptwriters, social media gurus and ad agents might know how to engage people, but they don’t know your product and service like you do.

Go Directly to Your Market

Cut through all of the media hype by talking directly to your market on your web video player.­­­­­­­­­­ ­­­ You, on video, for 90 seconds can do more to bring business through your front doors than hundreds of hits on a Face Book page or a thousand short tweets on Twitter. And, a compelling and personal video from you to your market has the added frosting on the cake of actually creating Face Book and Twitter hits. Done right, it can happen naturally and automatically.
“Get ‘em through your door…”
Get ‘em through your door by shooting a compelling web video. Place it on your custom web site, email links out, even utilize YouTube as a secondary outlet and of course track all of the responses with built in analytics.
If you are finding it difficult to locate a media management application that does all of the above, contact the Customer Support Pros at EZWebPlayer.com. They’ll take your video and help you turn it into a social media magnet. They’ll even work with your ad agency to do whatever it takes to get your video up and running on The Web.
Have a video that you want to share now on your website video player? Click on the “Sign Up Now“, or “Try it Freebuttons.
Stuart Marks
Executive Creative Director
Business Video Applications

By: stu | Posted: Tuesday, June 14th, 2011
When you are managing a video on EZWebplayer’s Video Player, you have two choices for hosting; you can host your video elsewhere and simply enter its address into the URL field, or you can upload the video to the EZWebPlayer servers.
There are many advantages to hosting your video on EZWebPlayer’s Amazon Cloud Front servers, but one of them is the simplicity with which you can manage the thumbnail image.
After uploading a video, you will see this setup window;
Thumb Settings for video on your web site

 

This is where you have an opportunity to manage the thumb image. Doing nothing will allow the default settings to engage, thereby selecting a frame from the video which shows up everywhere the video is paused and ready to play from the beginning. If you do not like the default image, there are other choices.

Thumb choices for video on your web site

 

 

 

 

 

 

The Player chooses four more images that you can choose from, or you can choose to upload your own custom image, which is a powerful and unique tool for sales and promotion.

 

 

 

 

Have a video that you want to share now? Click on the “Sign Up Now“, or “Try it Freebuttons.

Stuart Marks
Executive Creative Director
Business Video Applications

By: stu | Posted: Tuesday, June 7th, 2011
Video on your web siteIn marketing, the most important tools are not humor, a web site, TV commercials, or nationalizing your brand; though, all of these are effective and certainly there is a reason that 3M, Coca-Cola and Nike all use these. The absolutely most important tool is tracking.
If you don’t know where you’ve been, you cannot plan ahead with any accuracy. Agencies that handle million dollar accounts are strongly encouraged to “Get it right” more often than not by the results of return business from those million dollar clients. And, the biggest and most powerful tool that the big agencies like Leo Burnet and Aegis use is testing and tracking.
So, if you want to play The Game for your own products and services, and market successfully like the big boys, you must know what makes big differences in your efforts: what delivers and what doesn’t. And, video delivers.
To prove it to yourself, make one change and watch the results.
Here’s how:
1)      Establish a base line. Use site hits, or a well established dollar value somewhere before your bottom line.
2)      Add video to your web site, or include a link to your powerful web video in your regular newsletter.
3)      Run this for a predetermined period; 30 days minimum.
4)      Check your stats the day after your predetermined period ends.
Knowing this type of information helps you make decisions with a certain amount of credibility and reliability as to the outcome. Why is this important? So that you choose the right tools at the right time in your marketing cycles. If you only have $1,500 left in your 90-day advertising cycle, and your radio rep comes a’ knockin’, you want to have an answer to those at the head of the big table as to why you are dropping radio for a few months while you run a video that is going to cost you $1,000 to get up and running (your marketing lead is begging for a new HD web cam to record your next group of customer testimonials and they can cost up to $1k for a really good one with good audio pickup).
After you get that powerful testimonial video up and running, you can always return to radio. Now you have radio, AND a powerful web video bringing in new business. All due to your savvy testing and tracking. The next time you are charged with doing something to increase sales, more folks sitting in the big padded chairs will be listening.
Have a video that you want to share now? Click on the “Sign Up Now“, or “Try it Freebuttons.
Stuart Marks
Executive Creative Director
Business Video Applications

 


By: stu | Posted: Tuesday, May 31st, 2011

The Challenge; One size does not fit all.
The Fix; Custom sized video player.

 

Back before video was the ubiquitous animal that it is today; showing up everywhere from billboards to pocket sized movie players and everywhere in between, there was TV. TV was one shape; 5:8 ratio. Sure, it came in all sizes, from the little black and white TV/AM/FM/Cassette Player to the giant 27 inch, in cabinet color model that sat right there on your shag carpet (please don’t ask what shag carpeting is, I’ve got socks older than you).

It made no difference what Hollywood studio was producing the TV show you were watching, they all had one camera configuration for TV shows and that was a 5:8 ratio lens and tube config. There were no chips, there were no CMOS capture plates, there were no wide screen or ultra wide, no HD. 5:8; that was the made for TV shape.

Today, there are many more choices and for good reason. Manufacturers are competing. RCA, Phillips, Panasonic and Sony all want to be unique. And with the new transistorized technology that started popping up thanks to NASA and other large scale funded projects, manufacturing engineers were able to present to their respective marketing designers new and varied product ideas.

Today, we have so many different digital video camera CMOS plates that there is no longer a true standard. By the time computer and web based rendering gets done with a video file, there really is no telling what the precise shape of a video file might actually turn out to be. The obvious answer is a web player that is versatile.

 

Video on your web site, done right This is a screen shot of EZWebPlayer’s setup window for your video file. I have circled the custom fields where one can enter any value. This is a powerful setup tool that every video player SHOULD have.

 

 

 

 

 

 

 

 

 

Here’s a sample of what happens when one’s web video player can’t match the custom shape and size of their video.

 

 

 

 

 

 

 

 

Here’s a sample of properly matched video in a player with custom sizing.

 

It just makes so much good sense, one is left wondering why the heck doesn’t Youtube have this. How long will it take for the rest of the web video world to catch up to EZWebPlayer’s forward thinking?

 

 

 

 

 

 

Click on the SIGN UP NOW button on this page to get your own free trial account.

Stuart Marks
Executive Art Director
Business Video Applications

For more tips on rendering your video for the web under real business conditions, check these links;


By: rbouchez | Posted: Tuesday, March 22nd, 2011
*We’re all about helping you improve your web videos & we’d like to highlight more great resources like this one – if you have suggestions, please add them to the comments or hit us up on Twitter!

the-armory-screen-grabWhether you’re a home builder or not, I highly recommend Three Proven YouTube Strategies for Homebuilders on The Armory Blog by Brendan Miller. He asks the question “Can YouTube be used as a marketing and lead generation tool instead of just a sales tool for builders?” and you should be asking the same for your business, blog, brand, etc.

On his list of suggestions (see article for details):

1) Create a contest

2) Do Something Outrageous With Your Product

3) Be A Thought Leader

Fortunately his advice doesn’t just apply to Youtube and it doesn’t just apply to home builders either. No matter where you’re posting videos whether you’re a real estate agent, restaurant owner or even if you’ve started a new business using a Bedazzler, you should do more than take notes, take action!

As a side note, it’s worth mentioning that while he searched for “Home Builder” on Youtube to see what surfaced, you should put serious thought into how you’re customers and potential customers would search for your product. The best way to figure that out is to ask them directly, so begin connecting with them on Twitter, Facebook & Linkedin!

Thanks for stopping by!

@richardbouchez

Social Media Specialist for EZWebplayer.com

*Adapted from original post at www.InovediaMarketing.com


By: rbouchez | Posted: Tuesday, January 4th, 2011

Whether your website is marketing the latest gadget to hit the industry or just expressing opinions in a video blog series, adding video to your website is the best way to get your viewers to stay longer on your site.  When adding video to your website you’ll want to ensure the video file is encoded properly.  A couple things to keep in mind when exporting your HD video to a web video player are to keep the video ratio consistent and achieve an acceptable balance between bitrate for both video and audio data streams and the overall size of the video file.  If the frame width and height values are not keep consistent the video might result in a distorted picture, black bars on the top or bottom and could even affect the frames per second of the video causing issues during playback.  The video hosting site will have to stream the compressed video file and then decompress the file during playback, so a large file might be difficult for some users who have slower connections and systems.  I will be using Adobe’s CS5 to demonstrate some example render setting to use when exporting your HD video to a streaming file for the web.

Video Frame Size

Video Bitrate

Audio Bitrate

1minute File Size

1280×720

VBR 2 pass -

Target 3.5M, Max 5MB

160kbps

26.1MB

1280×720

VBR 2 pass -Target Target 2.5M, Max 4MB

112kbps

18.6MB

1024×576

CBR -

1MB

96kbps

11.3MB

768×432

VBR 1 pass

Target 3.5M, Max 5MB

80kbps

7.69MB

 

HD Render Settings Example 1



HD Render Settings Example 2



HD Render Settings Example 3


HD Render Settings Example 4


 

By Mike Pudlo: Chicago Area Video producer and Creative Writer


By: rbouchez | Posted: Tuesday, November 9th, 2010

When adding some nice bells and whistles to your web videos by way of fun but purposeful motion EFX, the time line can get bogged down and you might find your computer crashing a lot.

system crashFollowing some professional secrets will reduce your crashing and maximize your processor’s ability to render the video in a shorter time.

A)  Close all unnecessary software programs. These are programs not being used to edit the project at hand.
B)  Pre render high activity timeline elements on their own time line, then bring them into the main timeline as a single element.
C)  During rendering of the main timeline, you can choose to only render a smaller segment at a time while you go to the kitchen or break room for filling up your coffee cup, instead of relying only on the whole timeline being rendered while you go watch a movie or clean out the garage.

My process for the final rendering session goes like this:
-I empty my machine’s trash
-Reboot, keeping my MS Office closed so that Outlook doesn’t hog resources during rendering.
-I then open my editing program and execute final renders.

If you do all of this and still have problems, start by deleting all of your PREVIEWS, then reboot, etc. Obviously, you’ll have to re render your pre rendered segments again unless you chose to save those specific renders. But, your machine will be running leaner when you do.

Incidentally, most professional editing suites are devoid of all other software other than those environments necessary for post production tasks and editing . There are even many editing suites that have a separate machine for high level tasks like operating After Effects. The only other program they might have on all of their machines is a file sharing program to move files around amongst their various tasking machines.

So, you can enjoy near the same CPU leanness by simply shutting down unnecessary programs.

If you’re still having problems, buy a new computer with lots of processing power. The more, the better. And, keep it off of the Internet; another pro trick. Free of charge. Your welcome.

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By Stu Marks: Chicago Area Media Designer & video consultant.

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Flickr Photos credits:

ATC Don’t Panic by Sarabbit


By: rbouchez | Posted: Wednesday, November 3rd, 2010


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digg this    story

Agenda:

  1. What you’ll need
  2. Audio first
  3. Shooting tips
  4. Get the footage onto your computer
  5. Publishing formats
  6. Upload video to your website

1.Video equipment needs

A Suitable Video Camera.

Records digitally to tape, DVD or Card.
Good zoom ratio so the camera doesn’t have to be close to the front of the room.
An external audio port so the camera can receive input from the existing sound system. XLR is best and most reliable.

A Good Tripod

Heavier is better, but more expensive.

Good Isolating Headphones

Blocks outside noise from the wearer’s hearing.
Seals around ear.

Editing Software

There is often free video editing software on new computers.
Using a direct capture to the software can save money on recording media by recording directly to the computer hard drive, but does not offer a backup solution if the computer crashes during the recording.

Media Ready Computer

Good sound card.
Fast enough to handle editing video.
Large enough hard drive to handle over an hour of video.

High Speed Internet Connection

Even the slowest high speed connection should be suitable.
Faster is better, speed = time.

Subscription to EZWebPlayer.com
www.EZWebPlayer.com

2. Audio First

A word about the audio-video relationship.

Worship service recording is a unique event. As a video, there is nothing like it in the entire media arena. The genre’ handles a very unique content and therefore has both special limitations as well as a few caveats like no other media event.

For this reason, the video can suffer more on the visual side and get away with it, such as only using one camera, and that being locked down on a medium wide shot. A single camera angle locked down might be preferable to a single camera angle being manually operated by an inexperienced volunteer or novice. Eventually, the video library should show marked improvement approaching professionalism for future viewing generations.

The audio, however, must be near perfect from Day One. Those viewing the video must be able to enjoy the music as well as understand every word and inflection of the important message.

Patch the sound system into the video camera via a cable. No wireless.

  • Make sure your camera is receiving the audio signal from an original output source of the sound system, as apposed to taking it from another recording device like the CD, tape or digital audio recorder, or another computer.

Constant monitoring of the camera’s audio via headphones insures quality

  • Use headphones that completely cover the ear.
  • Make sure the headphones are plugged into the camera.

Make sure the audio source is raw, board out, audio. No extra effects or extra sweetening at all like reverb or inappropriate equalization. The finished video file will be naturally compressed somewhat during rendering.

Don’t allow the camera to be an audio source for any other output. No daisy chaining from the camera. The only output should be to the headphones.

Turn off the camera’s auto audio limiter and record manually.

The audio limiter employs top end compressing that can cause strange phasing effects when recording in an auditorium that generates natural echos and ambiance, and bottom end boosters that can increase background noise and cause his and rumble. It is much better and easier to becom accustomed to properly setting and monitoring the sound manually.

If the camera has manual settings for two channels, check for balance.

Single channel recording is preferred to problematic stereo. Good mono is better than bad stereo.

3. Shooting Tips

Camera movements should be smooth or not attempted at all.

Virtually anyone can learn to smoothly operate a tripod-mounted video camera. Practice makes perfect. Until a practiced hand is available to operate the camera to follow the movements of a lecturer who does not stay behind the podium, a static shot is preferable.

A standard tripod has friction settings that effect the pan and tilt of the head. These settings should be such that the start and end of each movement executed without an initial jump or ending stop-jerk.

Zooming in and out a lot is not a good idea. If multiple cameras are being used, it is better to already have the chosen zoom set before coming to that camera.

Operator fatigue is a real issue.

Use a larger view finder instead of the eye piece.

Having more than one camera operator might be a useful way to keep production value high while training more camera operators.

Wearing comfortable shoes is a must.

Wearing dark, plain clothing helps the camera operator be less of a distraction to those seated in the auditorium.

4. Getting the footage onto your computer

Before editing or posting to the web site, the footage must first be transferred from the camera or its media, to the computer’s hard drive. Which video editing software you own may effect the way your footage gets from camera to computer hard drive, but mostly they are the same.

If your camera is so equipped, you can simply plug it into an available USB2 or Firewire port on your computer, and execute a standard file transfer through your computer’s operating system like Windows or Mac, if the camera outputs to an editable file format recognized by your editing software. This is not common, but as technology changes it may become common.

The standard operating procedure for conventional video editing environments is to execute a “capture”. In Adobe Premiere, the command path would be FILE > CAPTURE.

Remember that you get what you pay for, but three of the more common free programs are;

Windows Movie Maker. This program came free on some bundles installed with Windows XP.

Apple iMovie

Avid FreeDV

Also, it has been common practice in the past for companies like Sony and Canon to include fairly decent editing software bundles with some of their consumer cameras.

 

5. Publishing formats

Publishing your video makes reference to rendering or developing your video for a Web Ready state, just like developing an old style film for viewing in a theater. In this case, you need to make sure that your video is assembled the way you intend your viewers to watch it.

Cuts, edits, transitions, graphics and audio video matching might be something you did not intend on manipulating: hoping that your camera would spit out a watchable product virtually direct from camera to web. In some cases, this might be possible. But, just in case you would like to change or add something, now is the time.

Most publishing software packages allow for various levels of video editing.

This is a sample of Adobe’s Premiere Pro CS4 timeline. All of the simplest editing environments will have some characteristics of this sample. Visual clip manipulation, audio control as well as transition effects and titling are all here.

When finished editing, you will most likely be faced with a list of choices no matter what editing software available to you.

Since publishing to the web is your goal, many of the overall technical decisions are already made on a higher level. You want a small file size with a premium quality. Fortunately, you have the luxury of trial and error in case web pixel values and the rendering thereof is not your strong suite. Don’t worry, it’s not mine either, and I’m a business video producer with a degree from an Art School.

Rendering video is an art form in itself and many institutions have full timers devoted to doing just that; rendering videos for web.

So, do what I did, and simply try some of the default file types suggested by your web video publishing software. The one that was defaulted for me in Camtasia for the previous video clip in this PowerPoint presentation was MP4. And sure enough there was no tweaking needed in either Camtasia or PowerPoint. It worked smoothly the first time, so I stayed with that.

6. Uploading your video to your website

We recommend www.EZWebPlayer.com.

Upload your first video.

Follow the instructions for installing the one time code set on your web page.

We hope you found this tutorial helpful! Thanks for visiting!

By Stu Marks: Chicago Area Media Designer & specialist in Church Video Consultant, Chicago.

Reposted 11/3/10, originally posted to blog.EZWebplayer.com & *updated 7/2/10

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Flickr image by Jim the Photographer

 


By: rbouchez | Posted: Wednesday, October 27th, 2010

Edit Bins Adobe Premiere

Web Video Post Production Editing; Are you ripping through your editing software trying to meet a deadline and wished you didn’t have to keep going back to the special effects preset folder to grab the same transitions over and over? Click, open, scroll, click, drag, customize. Save. Click, open, scroll, click, drag, customize. Save. Click, open, scroll, click, drag, customize. Oh this is silly.

Just create a custom bin. Then, after you drag the special transitions and effects into the custom bin, it’s just, drag, customize, save.

No more searching. All of the effects and transitions for this production are all in one folder.

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By Stu Marks: Chicago Area Media Designer & video consultant.

special effects

Special Effects Links worth checking out:

1. Add ons, Downloads, and Updates – Windows Movie Maker 2 

2. Web Video Special Effects for Beginners: What is Keying?

3.  Web Video Quick Tips #1: Using Effects

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Flickr Photos credits:

Wrap-up – 313/365 By tranchis

IMG_5741 By Dave Malkoff