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Posts Tagged ‘small business videos’
By: rbouchez | Posted: Tuesday, March 22nd, 2011
*We’re all about helping you improve your web videos & we’d like to highlight more great resources like this one – if you have suggestions, please add them to the comments or hit us up on Twitter!
Whether you’re a home builder or not, I highly recommend Three Proven YouTube Strategies for Homebuilders on The Armory Blog by Brendan Miller. He asks the question “Can YouTube be used as a marketing and lead generation tool instead of just a sales tool for builders?” and you should be asking the same for your business, blog, brand, etc.
On his list of suggestions (see article for details):
1) Create a contest
2) Do Something Outrageous With Your Product
3) Be A Thought Leader
Fortunately his advice doesn’t just apply to Youtube and it doesn’t just apply to home builders either. No matter where you’re posting videos whether you’re a real estate agent, restaurant owner or even if you’ve started a new business using a Bedazzler, you should do more than take notes, take action!
As a side note, it’s worth mentioning that while he searched for “Home Builder” on Youtube to see what surfaced, you should put serious thought into how you’re customers and potential customers would search for your product. The best way to figure that out is to ask them directly, so begin connecting with them on Twitter, Facebook & Linkedin!
Thanks for stopping by!
Social Media Specialist for EZWebplayer.com
*Adapted from original post at www.InovediaMarketing.com
By: rbouchez | Posted: Tuesday, August 31st, 2010
It’s no secret anyone can create & upload web video to their site, Youtube or other sites easily, but that doesn’t mean it’s a good idea. Here are 3 key points to consider to help keep your videos fresh, interesting and effective followed by a great discussion by some of the pros on creating videos for business.
Don’t ONLY create videos to increase your chances of being found. Have specific business objectives (a strategy) in addition to SEO such as:
- Improve your customer service by posting how to videos.
- Added value to current clients with “tips” videos.
- Go viral – worth mentioning because, while getting millions of views on Youtube is possible, it’s really a practical goal.
- Stay on brand. “Premiere” products will want to pay special attention to quality and serious brand will have to avoid silly or tacky subjects.
- How many can you make? Creating videos takes time! Try to create a system where you shoot a couple at once so you can post them over time or get into the habit of shooting quick videos throughout your week. This will help you keep your content fresh and new!
Check out this podcast! Starting at 45min 15seconds begins a great discussion of how different businesses can use video. This is also a great example of the discussion every business owner should be having before they start producing videos for their business!
TWIM (This Week In Media) is a podcast that focuses on the present and future of web video from tv shows, to movies and even how businesses are using web video for self promotion.
Thanks for stopping by!
