Of all the many ways of selling products and services, do you know which one is the most effective by far? It’s one-on-one, face-to-face salesmanship.

You simply cannot beat the selling power of personal contact and live conversation. But you can’t possibly make personal sales presentations to millions of cold leads or even thousands of hot leads. That’s where VIDEO comes to the rescue.

VIDEO is the next best thing to personal sales contact and in many ways it’s better: your customer watches your video and gets all the facts without feeling pressured. And they can watch and re-watch it at their leisure.

And now that so many people have easy access to the internet, your online video can become VIRAL: a viewer who finds your video relevant to his or her interests is likely to forward it to their friends…and from their friends to THEIR friends, and so on. Studies indicate that almost 95% of those who view direct-marketing videos pass them along to other consumers.

The best thing about video is it multiplies your selling power and reach: you craft your sales presentation once and deliver it electronically to millions of viewers. Make a video once and every customer gets a personal and compelling sales presentation.

THE INTERNET changed video marketing forever.

TV was once the only video venue and was the domain of major corporations with gigantic budgets. In the last 15 years, cable TV and local access made TV time available to smaller companies. And more recently, the ease of CD and DVD duplication and mailing have made video sales tools viable for many more businesses.

But today’s INTERNET has completely revolutionized video as a sales tool. Today, ANY COMPANY — from the world’s largest multi-conglomerate to the smallest home business — can harness 100% of the selling power of video, more easily, more effectively, and far more affordably than was ever before possible.

How to tap into the POWER OF VIDEO:

Business people want to know hard facts about video. We’re frequently asked questions like these………“How do I know if video will help my business?” “How much will online video increase my sales?” “How do I make a video?” And…“How much does it cost?”

Fact 1. Your Customers are your Best Salespeople…Especially on Video

When YOU tell your customers how wonderful you are, you can come off as insincere. But your CUSTOMERS can say nice things about you and be believed. Customer testimonials are a time-honored way to build credibility and reassure would-be customers that it’s OK to do business with you.

There’s no better way than video to showcase your existing customers and their words of praise about you. For all intents and purposes, your customer is sitting face-to-face with your would-be customers, chatting and telling them all the wonderful ways they’ve benefited with your product or service.

Be sure to place what you’re selling with your customer – what better way to show your wares than in the hands of someone who’s bought it, uses it, and is tickled pink with it!

One use case example – Sea Eagle attributes their 30% sales increase to IncreaseSalesWithVideo.com’s CUSTOMER TESTIMONIAL VIDEOS. It only makes sense: people who are thinking of purchasing will pay close attention to, and be strongly influenced by, what others who’ve already purchased have to say.  See story here http://www.increasesaleswithvideo.com/SeaEagleSuccessStory.asp

The next article in this series will post Thursday: Fact 2. Video Makes Otherwise Difficult Sales Presentations SIMPLE, to find out when the next part posts join us on Twitter, Like us on Facebook or follow our RSS feed .

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Clint Pollock
President
The Non-Tech solution to putting videos online
www.EZWebPlayer.com
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For more How To tips on Video On Your Web Site, under real business conditions, check these links;

• Ten Secrets to Marketing Success with Video; Part 2
• Six Techniques for Capturing Great Customer Testimonials; 1 of 2
• Extremely Simple Website Video Player; Honest!
• Real Video Theft Story Supports Video Security on Purpose
• Video Dashboard; "Makes Life Easier"