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Posts Tagged ‘adding video to website’
By: rbouchez | Posted: Tuesday, September 20th, 2011
We watch a lot of web video, especially “how to”, so when something jumps out at us we’re quick to recognize! This Tripod Tricks blog post stood out for many of reasons (mostly good), but let’s start what they did in the blog post that’ll get them more love from Google from the time they hit publish.
Include Video Highlights & Take-aways in a bolded bulleted list- Google loves lists! An outline directly written from your video content, with important points in bold, will help search engines “understand” your video content. In addition, (more…)
By: stu | Posted: Thursday, September 15th, 2011
There’s more to getting your message out there than simply putting video on your website. The video you put on your website needs to be effective, and that means that there needs to be more than just a talking head. The talking head needs to deliver the goods.
Clint Pollock speaks on Biscayne National Park in Florida in 2007
There are many (more…)
By: rbouchez | Posted: Wednesday, September 14th, 2011
How to videos can be an amazing asset for any website and, if you’re an expert, adding (and staring in) a web video on your site may just be the perfect low cost solution to increasing credibility & generating leads. So when I ran across the following question being answered on USAToday.com I couldn’t help but chime in….
Question: I am a professional makeup artist and have to shoot a promotional video on how to apply makeup.
I have to explain the (more…)
By: stu | Posted: Thursday, September 8th, 2011
Fact #10 Online Video is Still Surging
In May of 2011, the average viewer on Youtube spent nearly 5 hours watching video online. There were billions and billions of videos views. Get on the bandwagon now and start using video to your advantage.
A recent research (more…)
By: stu | Posted: Tuesday, September 6th, 2011
Fact #9 Online Video Advertising Surpasses TV Advertising
A Borrell Associates study reports that newspapers that sell video advertising on video editions of their papers are now generating more advertising revenues than local TV stations.
Way back in 2007 the “Local Online Video Advertising” study shows that (more…)
By: stu | Posted: Thursday, September 1st, 2011
By: stu | Posted: Tuesday, August 30th, 2011
Fact #7 Video is Today’s Most Successful Sales Medium
5 Key Reasons Video is Today’s Most Successful Sales Medium
1. Video has the selling power of a personal sales presentation and the repeatability inherent in electronic media — make a video once and you can show it to hundreds, thousands, or millions of viewers.
2. You can (more…)
By: stu | Posted: Thursday, August 25th, 2011
Fact #6 Video is a Low-Risk Test Marketing Tool
-Thinking of rebranding or repositioning your product or service?
-Or planning to launch a new one?
-Want to know how the public reacts BEFORE you spend thousands – or millions – of dollars?
Launch an A/B video test online.
Given the low cost of video production, the next-to-nothing cost to (more…)
By: rbouchez | Posted: Tuesday, August 23rd, 2011
~ TRENDS, RESEARCH, ETC. ~
Love ‘em or hate ‘em, cell phones have become ubiquitous part of the American landscape, according to a new Pew Internet & American Life Project survey, used by American adults to communicate with others, access information instantly and, of course, stave off boredom. Text messaging and picture taking continue to top the (more…)
~ TRENDS, RESEARCH, ETC. ~
Love ‘em or hate ‘em, cell phones have become ubiquitous part of the American landscape, according to a new Pew Internet & American Life Project survey, used by American adults to communicate with others, access information instantly and, of course, stave off boredom. Text messaging and picture taking continue to top the (more…)
By: stu | Posted: Thursday, August 18th, 2011
By: rbouchez | Posted: Tuesday, August 16th, 2011
If you produce web content – especially web videos - a new study by Yahoo should catch your eye and get you wondering if you’re web videos are mobile device friendly… (more…)
By: stu | Posted: Thursday, August 11th, 2011
It’s usually either one or some of several technical reasons or internal organizational.
Internal Organizational
Many large realtor groups have their own technology department that doesn’t seem to be as concerned about the success of their individual agents as they are about their brand’s awareness factor. Brand awareness has a lot less impact on home buyers than it does for soft drink buyers or running shoe buyers. This leaves local realtors locked into a (more…)
It’s usually either one or some of several technical reasons or internal organizational.
Internal Organizational
Many large realtor groups have their own technology department that doesn’t seem to be as concerned about the success of their individual agents as they are about their brand’s awareness factor. Brand awareness has a lot less impact on home buyers than it does for soft drink buyers or running shoe buyers. This leaves local realtors locked into a (more…)
By: stu | Posted: Thursday, August 4th, 2011
Fact 4. Video Supports ALL Selling Venues
Online — If all online video did was make your website look good, that would be plenty. But online video is proven to increase sales as much as 30% over “static” websites.
By: stu | Posted: Tuesday, August 2nd, 2011
Fact 3. Studies Prove Video’s Sales Effectiveness
Consumers retain 50% better with video
In closely controlled studies, video has been proven to be a highly effective means of communication. A study by The Wharton School of Business documented that consumers understood and retained information presented by video 50% better than when presented in person!
