By: clintpollock | Posted: Wednesday, July 28th, 2010

Mike Pudlo, video producer for IncreaseSalesWithVideo.com discussing how to get your videos streaming online in a flash. Whether you are filming in HD or still using that NTSC camcorder this series will help with your rendering settings, server options and overall a better understand of rendering HD and NTSC videos.
How to export High Definition video files to upload and stream on your website.
So what is HD?
HD stands for High definition, a 16:9 aspect ratio, providing a wider screen then the Standard 4:3 (SD) And this is where size does matter, similar to how the higher a digital photo’s DPI setting are related to the quality of print, the more the dots the better the picture, or in video more lines better the video.
720p, 1080i and 1080p are all HD settings – the number stands for the vertical lines that create the image and the letter describes the type of scan used to display the picture. P for progressive, one whole frame per capture, or I for interlace which captures the top ½ of a frame which merges with the bottom of the next frame to complete the picture.
Today, I’ll be using Adobe’s Media Encoder from CS5 to demonstrate this process.

Before we get to deep into the render settings, we’ll have to select what file format we want our video exported as. For HD there are primarily two container types, Flash Video (FLV/F4V) or H264 (mp4). The file format I want to use is a flash file using the h.264 video codec, creating a F4V.
While you can export a full 1080 HD video, good luck getting anyone to truly appreciate the full quality video unless they have a 20+” monitor, live in Amazon Cloud’s server room and operate a very high-end processing pc. Not to say that a great looking picture isn’t achievable it just won’t be true HD as many proclaim to stream.
It’s important to adjust the width and height dimension of your video accordingly. Theoretically you can use any width and height but non optimal dimensions can cause poor image quality and even reduced frame rate. Use a multiple of 16 for the best looking video to upload to your website.
I’ll be using 1280×720 for my video dimensions which is also many of the mainstream video hosts accepted ratio for playback.

The overall goal for your exported file is to have a high quality looking and sounding video that can be easily streamed and viewed by anyone with a highspeed internet connection. Highspeed is the key. HD video requires a lot more bandwidth then the standard SD video.
I’d recommend using at least 1.5MB per second and up to 4MBps for your bandwidth. If you are using the 1280×720 dimensions I mentioned earlier then I’d stick with at least 2.5MBps data rate.


For audio, I have found that 44.1megahertz and at 96kbps with the AAC codec provides a rich audio through the majority of the web video players.
Once you confirm the frame rate is the same as the source and you are ready to export.

It’s always a good idea to save your preset and name it accordingly.
There are a handful of video editing software programs but not all of them will export HD file into the best streaming format. A useful free program to convert your HD video files into a
streaming format is Prism Video Converter, some other pay to use programs to research are VirtualDub and AVS converter.
I hope this helps get your video uploaded to your website.
Mike Pudlo
Video Producer
www.IncreaseSalesWithVideo.com
www.EZWebPlayer.com